Personal Branding
I believe that branding is an important extension of any creators identity. When creating my logo, I aimed to ensure that my branding emulated the bold, fun, and whimsical nature of my work.
I wanted to used vibrant, eye-catching colors and simple yet interesting shapes to create a recognizable logo that accurately conveyed my brand and my work. I made sure that both the full sized logo and the simplified logo matched in style and elements so that they could remain easily recognizable no matter the context they are shown.
After creating my logo I wanted to create a brand book that clearly defined what my brand looks like. From the logo, to the brand colors, and the appropriate fonts, this brand book explains each element of my brands visual identity.
Not only does this serve as a set of guidelines to inform the usage of brand elements, but also as a guide that showcases how each element of my brand contributes to its overall appearance and aesthetic. This brand book plays an important role in maintaining a cohesive visual narrative for the
Starglow brand.